I wrote an editorial for this week’s Technique on Georgia Tech’s use of brands.
The Technique is Georgia Tech’s student newspaper. I’ve been on the editorial board for a few semesters by now helping with the website and other related functions of the Technique’s internal runnings and its outward appearance.
You can read the article online at the Technique’s website.
If you’re actually on Georgia Tech’s campus, you can find it on page seven in the paper.